AI search growth for SaaS
Software buyers now ask ChatGPT, Gemini, Perplexity and Google's AI which tool to pick. We make your product the answer, then turn that traffic into trials, demos and revenue.
No sales pitch. No commitment. Just pure value.
The prompt
These are buying questions: which tool, which platform, which alternative. The products AI names in the answer make the shortlist.
Examples of questions software buyers ask AI assistants:
51%
of B2B software buyers now start their research in an AI chatbot instead of a search engine. G2, 2026
Highlighted prompts carry buying intent
The shortlist
Search used to give buyers ten blue links and a week of reading.
Now AI reads those pages for them and answers with a shortlist of three.
If you're on that list, you're in the deal. If you're not, the buyer may never hear your name.
54%
of B2B buyers say AI chatbots shape their shortlist more than review sites or vendor websites.
69%
chose a different vendor than they first planned because of an AI answer.
94%
use generative AI at some point in their buying process.
Sources: G2, The Answer Economy, 2026 (54%, 69%). Forrester, Buyers' Journey Survey, 2025 (94%).
Platforms
Each assistant finds and trusts brands a little differently. We work on what each one reads, so your name comes up wherever the buyer asks.
The assistant most B2B buyers open first. With search on, it answers with sources and names vendors outright.
How we get you inComparison and “best for” pages, the reviews and roundups it reads, and the same facts about you wherever it looks.
Google's AI answers on top of search results, built on the pages that already rank.
How we get you inSEO that ranks the pages Google’s AI draws from, structured data, and answers written to be quoted.
Google's assistant inside Workspace, Chrome and Android.
How we get you inA clean brand profile across Google: Business Profile, YouTube and pages that answer buyer questions.
Answers with numbered sources that buyers actually click.
How we get you inFresh, specific pages and mentions in the communities and reviews it cites.
Used for long technical evaluations and vendor research.
How we get you inDocs, security and integration pages detailed enough to answer hard questions.
Inside Windows, Edge and Microsoft 365, grounded in Bing.
How we get you inPages Bing indexes well, Bing Webmaster Tools and a strong LinkedIn presence.
Answers built on real-time posts from X.
How we get you inFounder and expert voices on X that it can pick up and quote.
A fast-growing assistant with a global audience.
How we get you inClear, well-structured pages and consistent facts it can learn from.
Inside WhatsApp, Instagram and Facebook.
How we get you inSocial profiles and content that say what you sell and who it is for.
New assistants launch every quarter.
How we get you inThe same foundation works on each of them, so your brand is ready on day one.
The visit
AI-referred visitors arrive informed. Semrush found the average AI search visitor is worth 4.4 times a regular organic visitor, as long as the page they land on continues the conversation the AI started. Semrush, AI search study, 2025
Say AI sends you 100 buyers this month. They already know your name and are comparing you with two competitors.
On most SaaS sites, most of them leave within a minute. The page doesn't match what the AI said, pricing is hidden and the form asks for eleven fields.
Two book a demo. Agencies that only work on visibility stop here and report the mentions.
We rebuild the path these buyers take. The same 100 visitors now book six demos.
How it works
AI has to understand you, find you cited and see others recommend you. Then your site has to convert the visit. Most AI search agencies cover the first three.
01 · Foundation
AI can't recommend a product it can't read or doesn't trust.
02 · Content
Pages AI quotes when buyers compare options.
03 · Authority
Mentions on the sources AI trusts.
04 · Conversion
Turn people who arrive from an AI recommendation into leads, demos and clients.
The deal
Mentions and share of voice show whether AI knows you. We also report the leads, demos, pipeline and closed deals that came from it.
Share of voice
+4 ptsLast 30 days
AI mentions
1,284
+12%Last 30 days
Leads from AI
Not tracked
Demos from AI
Not tracked
Revenue from AI
Not tracked
Every number below is matched to a deal in your CRM
AI-sourced pipeline
$412k
+38%This quarter
Share of new pipeline
+9 ptsThis quarter
New pipeline by AI platform
Visibility, still tracked: share of voice 23% (+4 pts), 64 of 150 prompts won
Example report with illustrative numbers.
Our methodology
Every single thing we do is focused on one goal: generating organic leads and sales.
14.2%
Average conversion rate our clients see once AI search and organic channels start sending qualified, ready-to-buy traffic.
Traffic without action is useless. We map the exact journey from an AI recommendation to a closed deal. We build intent-driven funnels and track simple, real metrics: page views and conversion rates. We make sure every user who lands on your site is ready to buy or call.
We optimize your brand so ChatGPT, Perplexity and Google AI actively recommend you. We don't chase old algorithms. We give AI the exact data and context it needs to choose your business as the best answer for high-intent buyers.
Classic search and Google Maps aren't dying, but user behavior is shifting: people increasingly ask AI for answers. We keep your traditional search traffic growing while building a strong knowledge graph around your brand. This protects your current Google rankings and gives AI the exact data structure it needs to send you warm leads.
AI models need proof before they recommend a business. We don't just build links; we build trust. We get you mentioned in top-tier publications to prove your credibility to algorithms. This turns into consistent citations in AI answers and a steady stream of inbound leads.
We turn platforms like Reddit and Quora into active lead generation channels. By adding real value to high-trust community threads, we generate the social proof that AI needs to confidently endorse your product to future buyers.
We treat platforms like LinkedIn, X, YouTube and Instagram as search engines. We optimize your social media content so it gets indexed by Google and ingested by AI models. Instead of dying in the feed after 24 hours, your social content ranks in search results and AI answers, generating leads long after it's published.
How we work
Four stages and one report, with visibility and revenue tracked side by side.
Week 0
We test 100+ buyer prompts across ChatGPT, Gemini, Perplexity and Google's AI. You see where you're named, where competitors win, and where your site loses AI-referred buyers. Then you get a 90-day plan ranked by pipeline impact.
Weeks 1–4
Technical and entity fixes, AI referral tracking in GA4 and your CRM, and the first landing page fixes for AI traffic.
Months 2–6
Pages AI quotes, mentions on the sources AI trusts, and conversion tests on every page AI sends buyers to.
Every month
We re-run the same prompt set and report visibility next to demos, pipeline and revenue, then shift budget to what pays.
What the first six months usually look like
Illustrative. Results depend on your category, starting point and sales cycle.
Results
Every engagement reports the same business numbers: leads, sales calls, demos, pipeline and new clients.
3.4×
more demo requests from AI-referred traffic
+212%
AI share of voice in six months
38%
of new pipeline influenced by AI search
60 days
to the first AI-sourced opportunity
Example figures and client stories for the draft. Replace them with your own results before launch.
HR tech SaaS · Series B
From not mentioned to the first pick in ChatGPT for “best HRIS for mid-market”.
27 AI-sourced demos in one quarter
Cybersecurity SaaS · Mid-market
AI-referred visitors convert at 6.1%, up from 1.4%, after a landing page rebuild.
4.3× conversion on AI traffic
Logistics SaaS · Mid-market
Recommended on 4 of 5 AI platforms for its core category prompts.
$380k AI-attributed pipeline in six months
SaaS categories
Free trials, buying committees, security reviews and side-by-side comparisons. AI is now part of each of them, and we know how software buyers ask.
“Gong alternatives for mid-market”
Demos and pipeline
“HR platform for 500 employees in Europe”
Demos and sales calls
“payments API with the best fraud tools”
Sign-ups and SQLs
“SIEM for a 300-person fintech”
Demos and pipeline
“easiest observability tool to set up”
Trials and expansions
“best product analytics for a PLG startup”
Trials and demos
“practice management software for dental clinics”
Demos and subscriptions
“best onboarding tool for a PLG product”
Sign-ups and MRR
What we count as a result
FAQ
The free report answers most of these with your own data.
Free Report and RoadmapIt's the work of getting your product named, cited and recommended when buyers ask AI assistants like ChatGPT, Gemini, Perplexity or Google's AI Overviews. You'll also hear it called GEO (generative engine optimization) or AEO (answer engine optimization).
SEO ranks you in a list of links. AI search gets you named inside the answer. Both need a fast, crawlable site and content worth citing, but AI also weighs what the rest of the web says about you: G2 reviews, roundups, communities and media. We work on both, because Google's AI answers still lean on organic rankings.
We treat AI visibility as the top of the funnel. Every page AI sends buyers to gets built and tested for conversion: message match with the AI's answer, proof, pricing cues, short forms, instant demo booking and a fast path to a trial. Then we track AI-referred visitors through to trials, demos, pipeline and closed deals in your CRM.
Three ways together: referral and landing page data in GA4, source fields carried into your CRM (HubSpot, Salesforce or Pipedrive) and product analytics, and a “How did you hear about us?” field, because many buyers read the AI answer and come back later through search or direct.
Technical and on-site fixes can show up in AI answers within weeks, especially on platforms that search the live web. Authority work compounds over three to six months. Conversion gains on AI traffic start as soon as new landing pages go live.
Yes, from seed to public companies. Early-stage products often win AI answers faster than incumbents in narrow “best for” prompts, because AI rewards specific, well-documented fit. We scope the work to your stage and sales motion, self-serve or sales-led.
Where AI recommends you and where it names competitors instead, across 100+ prompts your buyers actually ask. Your share of voice by platform. The conversion leaks on pages AI sends buyers to. And a 90-day roadmap ranked by pipeline impact. It's yours to keep, whether we work together or not.
No one honestly can, because AI answers change with every model update. What we commit to: a fixed prompt set measured every month, clear targets for visibility and pipeline, and a plan that changes when the data says so.
Free report
Get a free AI visibility report and a revenue roadmap for your SaaS product.
